Ecommerce art gallery tailored to the Interior Design industry. Complete design/build to define brand style, navigational clarity, and dynamic filtering. Information architecture and organization of product categories for ease of use among general customers and Trade interior design clients. Optimized categories for SEO discovery.

Creative direction, logo design, site design.

Website for antique print ecommerce brand selling fine art prints and photography for Interior designers and a general audience.

The existing site was difficult to navigate for the brand’s over 400 items and multiple categories. The redesign was focused on developing a navigational structure to quickly allow users to find the prints they are looking for. By adding a clear megamenu in the nav, category call-outs on pages, and a detailed filtering menu, navigating the site became a breeze.

I also reworked product categories to optimize SEO and AEO as well as adding mini-faqs to category pages for LLM commerce recommendations.

Designed and developed ecommerce and promotional site for Youtube personality, Astrologist, and teacher.

The client needed a site that would update her out-of-date branding with the goal of developing more of a lifestyle brand presence. Additionally, she wanted to position the site to be able to transition focus from Astrology to her work as a writer in the coming years.

The site uses dynamic conditional elements and interfaces with multiple external APIs for calender scheduling, course signups, mailing list workflows, and a private community on the Mighty Networks platform.

Performed migration from a fractured, unmanageable React environment with technical debt, “abandoned” dependencies, poor accessibility and SEO, to a high-performance Webflow ecosystem.

Technical Engineering: Rebuilt the site architecture to prioritize internal autonomy, integrating Swiper.js and GSAP for sophisticated, architectural-inspired effects and motion while ensuring full WCAG Accessibility compliance across all interactive galleries.

UI/UX Refinement: Overhauled the site’s typography and information architecture to streamline navigation and reducing friction for high-net-worth clients.

Tactile Brand Integration: Engineered “material-inspired” visual details—including a bespoke frosted navigation effect—to mirror the firm’s physical architectural finishes, creating a seamless transition from the built environment to the digital screen.

The Result: Delivered a scalable digital presence that the client can now manage independently, eliminating reliance on external development teams for routine updates. Also reduced monthly hosting costs by 80%.

Architecture Firm wanted to redo their Instagram account to act as a ‘first touch’ or secondary portfolio. Less concerned with engagement and more with brand identity.

As firm is aligned with artists and exploratory thinking, they wanted to break out of the stale conventions of social media.

Using the entire feed grid as a an editorial style layout, variations of groupings, white space, overlap, and theme are explored to convey the aesthetic of the firm. I developed a modular grid system that allowed the use of photography in various aspect ratios, from wide landscape to tall verticals and nearly everything in between to properly showcase the work.

Feed grid is complemented with a strategy of reels and carousels to increase engagement.

Marketing and boutique ecommerce site for collectible design brand. The catalogue was small and the clientele exclusive so Webflow ecommerce was sufficient for this application. The site is mainly intended as a showroom for the design brand and a destination for clients to see new releases and generate PR.